MAKE IT STRAIGHT

MAKE IT STAY

MAKE IT HEALTHY

ZERO FORMALDEHYDE

Innovative formula straightens while repairing damaged hair

SALON BLOWOUT RESULTS

Our new breakthrough formula is a straightening system that aligns the bonds in your hair to make them super straight and reflect light for amazing shine.

MAKE IT STRAIGHTTM has a built-in repair system that deposits protein into your hair shaft sealing the hair cuticle to protect against future thermal damage.

Directions: Please follow all instructions carefully. Download PDF Instructions

• Lasts up to 20 shampoos

• Eliminates curls and frizz

• One easy application

• Salon blowout results

• One easy application

• Natural blowout means zero   formaldehyde and zero vapors

• Promotes shine, softness
and hydration

• Eliminates curls & frizz

• Natural oils protect during application

• Repairs thermal damage

• Enriched with protein to strengthen and protect
your hair cuticle

• Salon blowout results

• Works on all hair types

• Lasts up to 20 shampoos